Digital strategy

The UK is now a “smartphone society”

millennial_smartphone-society

UK smartphones are winning over desktops: the UK smartphone society

I know it’s Saturday, but today I’d like to share with you a really interesting fact.  I had the chance of looking at the Ofcom’s 2015 Communications Market Report and it was really surprising having the confirmation that in the UK smartphones have overtaken laptops as the most popular device for getting online. 

Smartphones are now in the pockets of two-thirds (66%) of UK adults, up from 39% in 2012 and a great jump since 2014, when just 22% turned to their phone first, and 40% still preferred their laptop.
Who’s using the mobile device? Youngsters (16-24) for the 90% but also 55-64-year-olds are joining the revolutions passing in three years from 19% to 50%.

UK Smartphones are most used to connect for the first time ever

uk smartphone societyFor the first time in years, the smartphone has overtaken the laptop as the device internet users say it is the most important for connecting to the internet.
Isn’t it a big revolution we are facing right now? Isn’t it just the confirmation of a “mobile” economy we’re already experiencing?

You can check out all the stats here and the full report here

What does it mean? I think it’s a clear signal that from a business point of view you should improve your mobile experience and this is the most important thing you can do to drive conversions and sales.
Only after having designed a great mobile experience, you can think of online marketing, strategies and social media. 😉

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