Rentecarlo is a sharing economy platform for peer-to-peer car rentals.
Planning, executing, monitoring and optimizing the cross-channels acquisition plan (PPC, Paid Social, email campaigns and content). I’ve achieved 7,000 new users and 800 cars in 6 months.
Owning the content strategy and the online marketing plan, I was responsible for implementing community strategies and digital marketing campaigns (paid social and AdWords) to reach KPIs. Leading the marketing team, I managed external partners and the PR agency.
- Product Growth Strategies (reviews system, SMS integration, Messaging app, social login)
- Conversion Rate Optimisation & Funnel analysis
- Social Media Strategy & Execution
- Users acquisition, activation and retention Strategies
- Marketing Growth Strategies (Testimonials, Ambassadors, Partnerships with other sharing economy apps)
- Social Paid acquisition campaigns on Facebook and Instagram