About me

Alessia Camera, Digital Strategist & Head of Digital

Hello, I’m Alessia, digital strategist powered by with a growth mindset working at the intersection of product, marketing and data, in love with tech and startups.
With a master degree in International Economics and a MBA in Innovation Management, I can have a business conversation in three languages (French, English and Italian).

I have 10+ years experience in Digital Marketing, including multi-channel strategies and campaigns on social media, digital adv (SEM, social), email, content.
Lately, I specialised in product marketing, data analysis and growth marketing strategies.
I have been involved with a bunch of early-stage startups in London and international, SMEs and agencies to launch new apps or digital platforms and to optimise digital marketing projects.
My portfolio is here.
I’ve worked at Sony PlayStation as Digital Marketing and Community Manager, managing the EMEA digital marketing campaigns for the biggest games of the industry. I have followed and manager the launch of PS4 and worked on the Beta launch of one of the first virtual reality headsets, the PlayStation VR.

Product Marketing and Growth Lead at Startups

I love understanding users behaviours, creating new strategies and optimising digital experiences, in order to achieve acquisition, conversion, engagement and retention goals.

Growth and Product Marketing Manager, I have experience building and optimise products users love.
I have been working in cross-functional teams dealing with developers, designers and data scientist to set hypothesis, launch new experiments and track results with A/B testing and data analysis. I have been managing marketing teams of junior people to launch strategies and solve challenges thanks to data.

Growth Hacking is not a magic word, but the ability to combine copy, data, psychology, design and much more into a digital product. 
That’s why I’m so in love with startups. ‘Cause one day is never the same as the day before.

“Growth came from product innovations, unique acquisition channels that their competition hadn’t considered, and rigorous optimization driven by analytics and a deep understanding of their customers.” S. Ellis

I’m a speaker for Digital strategies, Startups and Online Marketing events.

Some of the events I’ve been asked to join as a panellist: Sharing Economy panel at General Assembly, Global Women in Business at Hult International School, the Digital Outreach Conference, Girls in Tech panels, Next Tech Girls Conference, SMAU London, Web Marketing Festival and many others listed here. 
In 2018 I’ve been the Conference Host for DigiLeaders, a 2-days corporate event in London focussed on Innovation, Open Innovation and Digital Marketing.

If you want to hire me to be a speaker at your event get in touch.

I’m a mentor for early-stage startups.

Since 2016 I’ve been working with H-Farm, one the biggest accelerator programmes in Italy as a mentor for their accelerator programmes.
I’m a mentor for Virgin Startups and for the Open Data Institute, where I have been involved in a 6-months consultancy contract in 2018 as Startup Marketing Manager, working with their open innovation startups accelerator programmes. 

I’ve also been a mentor for programmes and initiatives to encourage more girls to get a career into tech, from Next Girls and Whats Next Talk, I’ve also been invited to the mentoring programme at the London Business School.
That’s why I consider myself a woman in tech advocate.

My book “Startup Marketing”

In 2017 I published my first book “Startup Marketing” with Hoepli, one of the biggest and most prestigious Italian publishers.

In the first year, I’ve been invited to do more than 20 presentations in the biggest Italian cities.
From Milano to Brescia, Venice and Bologna, Roma and Naples my book has been considered one of the most important publications for the startup sector in Italy.
With more than 50 reviews on Amazon and available in all Italian bookshops, it has sold more than 2,500 copies in its first year all around the world (Brasil, Dubai and more).
It’s only in Italian at the moment but I’m working on an English translation.

I write for Wired and for a bunch of other tech magazines.
I do guest blogs and e-books in Italian and English.

I work and live in London.

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about alessia camera growth hacking startup marketing

Pic by Fabian Irsara