Iron Manager – E-commerce & digital training

Iron Manager is an e-commerce and digital training web platform delivering personalised fitness and nutritional programmes.

My Growth Marketing services include:

  • Users quantitative analysis: identifying the user journey and segment the community creating business personas to identify opportunities and analyse the overall community sentiment.
  • Users qualitative analysis: creation and online distribution of polls and surveys to gather users’ feedback
  • Data and Key business metrics analysis: analysing the core business metrics and the product KPIs, I’ve created a dashboard to map users behaviour and funnels to be able to understand issues and to map the overall business model with a data-driven approach.
  • Growth Strategies: focusing on customers’ insights, I made suggestions on strategic marketing campaigns to grow the business and missed marketing opportunities on digital channels.