Rentecarlo, Sharing Economy Startup

sharing economy app rentecarlo

Rentecarlo is a sharing economy platform for peer-to-peer car rentals.

Planning, executing, monitoring and optimizing the cross-­channels acquisition plan (PPC, Paid Social, email campaigns and content). I’ve achieved 7,000 new users and 800 cars in 6 months.

Owning the content strategy and the online marketing plan, I was responsible for implementing community strategies and digital marketing campaigns (paid social and AdWords) to reach KPIs. Leading the marketing team, I managed external partners and the PR agency.

My services included: 

  • Product Growth Strategies (reviews system, SMS integration, Messaging app, social login)
  • Conversion Rate Optimisation & Funnel analysis
  • Social Media Strategy & Execution
  • Users acquisition, activation and retention Strategies
  • Marketing Growth Strategies (Testimonials, Ambassadors, Partnerships with other sharing economy apps)
  • Social Paid acquisition campaigns on Facebook and Instagram




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