Whats Next Talk is a Ted-like conference about Women in tech I’ve launched and co-organised in a small village near Vicenza (Italy).
Creating and owning the marketing strategy across the online and offline channels, I’ve built a professional team of motivated people to execute the online marketing plan, achieving more than 200 attendees in just 45 days in the first year (2017).
Videos we’ve used in the strategy have been viewed more than 30,000 times and we reached more than 140.000 people interested in the topic of technology and innovation thanks to specific paid social campaigns and social strategies combining content and winning tactics to boost engagement.
In 2018, we sold out 2 weeks before the conference (350 tickets).
Channels used: Facebook, Instagram, paid social, Digital PR, Media partners, Bloggers outreach.
Download the case study here (Italian only).